In these difficult times, only the exceptional thrive.
Discover how they consistently surpass even the toughest challenges--and the
scientific research that
proves how you can too.
Dear Colleague:
I have something very important… even groundbreaking… to share with you.
After spending countless hours as a clinical faculty member of a world-renowned behavioral research institution, and as a business coach to leaders from all fields…
And after speaking with and studying closely the world’s leading business experts and entrepreneurs…
I’ve developed a formula that, as you read this, my clients—from CEOs to small business owners—are using to achieve new levels of success and leadership that they previously considered impossible.
It’s true. Until now, only high-level researchers and behavioral scientists have known about this breakthrough research. And no one’s combined it with real-world results in a systematic, step-by-step formula that enables you to:
I call it the GROWTH formula, and it uproots many of the conventional theories about change and shows you the latest theory and practice…and a proven methodology for applying it to your own leadership development.
“To date no book has comprehensively dealt with the underlying problem…”
“To date no book has comprehensively dealt with the underlying problem of how to get outside of your comfort zone to think and succeed big in business. Many wonderful books have been written addressing these issues from many different angles, but ultimately we know we must push ourselves beyond what's comfortable to get better results and Larina Kase shows you exactly how.”
--Michael Port, bestselling author of Beyond Booked Solid
You see, most of us have so many assumptions about what it takes to change (I know I did before discovering this research).
We just “go for it,” without having a deep, scientific understanding of what holds us back…and how we can propel ourselves forward—step-by-step, beyond where we’ve already been.
The problem is, there’s so much we don’t know about ourselves…so we use the same knowledge, understanding, and experience that’s gotten us to where we are.
That’s what I’ve spent the past 10 years researching and doing. And that’s exactly what you’ll discover in my new book,The Confident Leader.
My name is Dr. Larina Kase. After receiving my MBA and Doctorate in Psychology I spent years doing leading-edge research at the world-class Center for the Treatment and Study of Anxiety at University of Pennsylvania and running my own executive and small-business coaching company.
What I discovered during that period not only changed my own life…allowed me to build a thriving consulting practice, write several books (one of which became a New York Times best-seller), and change my clients’ lives and businesses…
But it also led me to discover the breakthrough research that reveals why people stay the way they are…what steps anyone can take to reliably go to the next level, with predictable and measurable results…
Make no mistake: you actually won’t find this level of research and scientific validation in most other business and leadership books
And many respected thought leaders agree:
“Groundbreaking”
"This groundbreaking book will become a classic. I'll be recommending it to all of my readers.”
-Kevin Hogan, author of The Psychology of Persuasion
“Step-by-step plan”
“Imagine what you could accomplish with the confidence of the world’s top leaders . . . Read this book for a step-by-step plan to make it happen.”
—Dr. Joe Vitale, author of The Key
“You’ll build teams filled with committed, engaged people”
“Larina's book shows us how to confidently and successfully move out of our comfort zones and help our employees do the same thing. Do what she suggests and you'll build teams filled with committed, engaged people who'll help you and your organization succeed.”
--Sharon Jordan-Evans, co-author of Love 'Em or Lose 'Em: Getting Good People to Stay
“What if your doubts and fears became igniting fuel to make it all happen?”
"'Dare to dream' is fine . . . but what about 'dare to do?' What could you do with your business, your work relationships--your whole life--if your doubts and fears became igniting fuel to make it all happen? Read this book to find out how.”
--Dr. Max Vogt, Cofounder, MonsterProductivity.com
“The ultimate solution to helping people make any change they desire”
“The #1 obstacle that keeps coaches from helping clients change is simple: Change is hard and staying the same is easy. This book provides the ultimate solution, helping people make any change they desire (no matter how scary or seemingly impossible), and helping coaches achieve unbelievable results with their clients.”
--Milana Leshinsky, author of Coaching Millions
“A must-read for anyone desiring success in any area of life, business or otherwise.”
"I've seen plenty of people both fail and succeed. The difference between the two is leadership ability. This book is a must-read for anyone desiring success in any area of life, business or otherwise."
--Frank Rumbauskas, New York Times bestselling author of Selling Sucks
The truth is, whereas many well-meaning and helpful business and leadership philosophies give you good advice and offer interesting perspectives, The Confident Leader deals with real-world situations that require critical decision-making and specific forms of leadership.
What exactly will The Confident Leader help you accomplish?
Get clear on the change you want to make and whether you’re ready to make it (p. 3)
Avoid the six most common mistakes that leaders make when trying to change (p.11)
Know the four things you need to achieve exceptional goals (missing one of them will make achieving goals “beyond your reach” haphazard at best) (p. 14)
Stop making the fundamental error that causes you and your team to constantly “ride uphill” (and start making change and growth far more enjoyable and fluid) (p. 20)
Understand how to make change more consistent successful with the Five Stages of Change (pp. 21-29)
Determine whether it’s right to “jump right in” or take the change you want to make more slowly and deliberately (p. 31)
Hire and collaborate with the right people, for the right reasons (and know why you need to work with others to get the best results…even if you’re a “lone operator”) (p. 36)
Lead people with the style that best suits your team and the situation (p. 37)
Shift your language and communication style to get buy-in—and not resistance—from others (p. 43)
Ask yourself the million-dollar question to determine whether you should take an opportunity or not (p. 56)
Learn the right balance between “thinking” and “feeling” your way into the right decision (p. 61)
Take confident action with high-pressure, “in-the-moment” decisions that hit you by surprise and demand quick action (p. 62)
Change your most frustrating and common habits that prevent you from changing with a simple three-part formula (p. 65)
Understand why some anxiety is actually the key to success (and why resisting or ignoring all anxiety can lead to results we don’t want (p. 68)
Stop letting healthy anxiety turn into unhealthy anxiety (many go-getters make this mistake, to the detriment of their well-being and, at times, their work) (p. 75)
Handle anxiety with composure—and without getting lost in your emotional experience (p. 77)
Use the “principle of habituation” to get the best results from your team, partners, customers, and everyone else you interact with in your business (p. 79)
Navigate through the “paradox of control” and avoid getting the opposite results from what you originally intended (this is a subtle yet critical distinction that most of us don’t understand) (p. 85)
Break the cycle of debilitating nervousness and exhaustion by learning the key differences between compensation and overcompensation (p. 89)
Learn how to do the opposite of what you normally do (and are afraid to stop doing) to get exceptional results (p. 91)
Develop the ability to focus with the appropriate degree of intensity (many achievement-oriented people are actually over-focused and get worse results because of it (p. 92)
Use your strengths in the right way (instead of over-relying on them or discounting them altogether) (p. 94)
After you’re finished with Part I, you’ll have an entire formula for getting outside your comfort zone and achieving what you previously couldn’t.
Indeed, everyone from small business owners to coaches executives are using the GROWTH formula to achieve unheard of success. Listen to what these leaders have to say:
“The Confident Leader is different…it really opened my eyes”
“In my over 25 years of leading and coaching various sales teams, I have read many leadership books. The Confident Leader is different in that it covers unfamiliar territory of what makes someone even more successful as a leader. It really opened my eyes to my possible potential and caused me to look at being a leader in a different and unique way. I would recommend this book to anyone who desires to grow themselves as a preclude to growing others.”
--Al DiLeonardo, CEO of Cutco Cutlery
“What ambitious leaders need to become even more successful”
“What separates effective leaders from exceptional ones is their ability to motivate themselves and others, even in the face of great difficulty. Dr. Kase provides a clear step-by-step plan for addressing both day to day difficulties and big picture challenges. Inspiring and practical, this book is what ambitious leaders need to become even more successful.”
--Mark S. Schweiker, President & CEO, Greater Philadelphia Chamber of Commerce, 44th Governor, Commonwealth of Pennsylvania
“Support, strategy, and an implementation plan all wrapped into one book”
“The Confident Leader is support, strategy, and an implementation plan all wrapped into one book. Larina focuses on what I know to be one of the most important aspects of running a profitable business: our ability to become exceptional leaders. The Confident Leader will teach you how to lead your customers to solutions, lead your employees or contractors to passionate work, and lead your industries to excellence.”
--Sheri McConnell, President and Founder of the Association of Web Entrepreneurs and the National Association of Women Writers
“Enlarge your leadership influence and yield astonishing results”
“Confidence is an outcome. It is also the dividend you'll earn by reading this impressive book. The Confident Leader provides a step-by-step roadmap for helping you face fear, embrace discomfort, and pursue demanding challenges. If your aim is to enlarge your leadership influence, actualize your professional potential, and yield astonishing results--without getting an ulcer!--this book is for you.”
--Bill Treasurer, CEO, Giant Leap Consulting, and author of Courage Goes to Work
“A powerful guide to ensure that each day moves you toward your vision”
“True leadership entails the ability to motivate yourself and others toward a common goal. As a leader it takes strength, wisdom, and a vision to forge new territory and keep moving forward. Dr. Kase's book is a powerful guide to help you stay the course and ensure that each day moves you toward your vision.”
--Nicholas DeBenedictis, CEO, Aqua America, Inc.
Part II teaches you how the world’s most successful people turn problems into incredible opportunities for growth and change—with real case studies and interviews with today’s leading experts, such as Seth Godin, Tim Sanders, Annie McKee, and Joe Vitale.
Apply the Harvard-defined principles of achievement, significance, legacy, and satisfaction to keep the big picture in focus (pp. 101-102)
Use the one question you need to ask yourself to avoid tunnel vision and regain perspective (p. 104)
Reduce “Urgency Addiction” by determining whether the tasks in front of you are both urgent and important (pp. 106-107)
Think bigger about who you are and what you offer to the world (p. 110)
Become more optimistic while still being realistic about failure (p. 119)
Regularly enter states of “flow” and learn how to manage your energy more consistently and reliably (pp. 122-126)
Realize your explicit and implicit motivations, and frame your goals to capitalize on which motivation inspires you most (p. 131)
Use the right language and incentives to motivate others based on cutting-edge research in relationships and management (pp. 136-138)
Start breaking the cycle of procrastination with a surprisingly simple solution (p. 151)
Use the STING formula for ending procrastination when you’re faced with a typically challenging task that you’d typically avoid (p. 156)
End “The Imposter Syndrome” and instead be authentic, transparent, and likeable (p. 168)
Increase your “likeability factor” through visibility (p. 174)
Be passionate about promoting yourself using the right motivation (p. 179)
Use “insight-based case studies” to bring in more business and position your company uniquely in the marketplace (p. 190)
Really understand what “emotional intelligence” is and isn’t (pp. 194-196)
Tailor your communication style to connect with others without losing your authenticity (p. 206)
Take the lessons of “antileaders” like Sir Richard Branson and tailor them to your own leadership style (p. 212)
Apply Seth Godin’s wisdom of the “Purple Cow” to get outside your comfort zone and be remarkable (pp. 216-217)
Create the optimal level of tension with your team, employees, clients, and partners to bring out the best in you and them (p. 221)
Not get stuck in the “Sucker’s Choice” and instead look for the “and” that can make all the difference (p. 225)
Bring out the best in the people you can’t stand (pp. 227-232)
Inspire innovation and change by framing it in the right way (p. 234)
Create an “authenticity revolution” in yourself and others (you’ll learn from my client Joe how he used it to transform his company’s culture) (p. 241)
Take small and big actions each day that develop your confidence, leadership, and sense of accomplishment, meaning, and fulfillment…and get you unbelievable results (p. 243)
As you can see, the particular combination of research and real-world results I share in The Confident Leader is both new and unique in its comprehensive and systematic approach.
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So there you have it. When you get The Confident Leader, you’ll receive:
I hope you can see that what I’m offering for reading The Confident Leader could be its own course (the kind that is sold for at least $497).
But I also help you see that I’m doing this because I really want you to start making the changes now that you’ve wanted to for so long…but haven’t had the right roadmap to do so.
So pick up your copy of The Confident Leader today and start achieving the things you think you can’t…
…and being the kind of leader you’ve always dreamed you could be.
1. Get your copy of The Confident Leader here from Amazon (orders must be from Amazon.com directly, not the used book resellers) or Barnes & Noble.
2. Enter your name, email, and Amazon.com or Barnes & Noble receipt number here.
3. You’re on your way, enjoy your book and bonuses!
Warmest regards,

Dr. Larina Kase
P.S. If you have friends who are interested in pushing their limits and enjoying the true meaning of success (achievement, fulfillment, meaning), let them know about this book and the powerful bonuses that they receive for FREE when they get the book.
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